Mazda

Problem Statement: Mazda engineers cars that deliver pure driving joy, but they had a problem. Their dealer network had no unified look and feel for their websites, and was further complicated by the lack of communication amongst their platform providers.

Role: Lead Experience Designer

Agency: Wunderman Thompson

Client: Mazda USA

Experience Design

The Process

Through research, prototyping, and testing, we offered a solution that was both agile and platform agnostic.

The results were striking; a record breaking sales year

Joe Spencer

© 2022