Mazda
Problem Statement: Mazda engineers cars that deliver pure driving joy, but they had a problem. Their dealer network had no unified look and feel for their websites, and was further complicated by the lack of communication amongst their platform providers.
Role: Lead Experience Designer
Agency: Wunderman Thompson
Client: Mazda USA
Experience Design
The Process
Through research, prototyping, and testing, we offered a solution that was both agile and platform agnostic.
The results were striking; a record breaking sales year

Joe Spencer
© 2022